Vertu wants executives to pay $6,880 for an AI agent — here’s how it actually performs | TechCrunch

Vertu wants executives to pay $6,880 for an AI agent — here's how it actually performs | TechCrunch — featured image

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The Real Cost of “Autonomy”

The Airport Test: Context is King

What Reliable Automation Looks Like vs. The AI Hype

Vertu’s Alphafold is built around the “Hermes Agent”, an AI designed to handle multi-step workflows for you [TechCrunch]. For an owner handling expansion, finance, and operations, the appeal is clear: skip the admin, focus on strategy.

But what happens when the agent acts without fully understanding the context?

“That greater autonomy came with trade-offs, raising questions about when an AI should act independently and when it should ask for clarification.” [TechCrunch]

In a practical test, the AI was tasked with sending a message, navigating to the airport, enabling Do Not Disturb, and setting a reminder for “15 minutes” [TechCrunch]. The Hermes Agent tried its best. It sent the message. It opened Maps. It set a reminder.

The problem? It set the reminder for 9:08 PM despite the request being made at 2:32 AM. It also failed to actually start navigation.

Compare this to another assistant that asked which airport and which app to use before acting. Which assistant would you trust with your 8 AM client meeting?

“It feels like” we are in a rush to give AI the keys to the car before it even understands road signs. For your business, a confused AI is worse than no AI at all.

As a Malaysian SME owner, your time is your most valuable asset. Trusting a system that might set the wrong reminder feels more like gambling than delegating.

The tech industry constantly sells the “next big thing”. Right now, it’s AI Agents. But the lesson from this ambitious phone test is a classic one for business owners: Don’t fall for the shiny object.

Automation that works isn’t about the fanciest AI. It’s about reliable systems. A simple workflow that automatically sends a payment reminder, logs a lead from Facebook, or syncs your e-commerce orders with your accounting software provides immense, predictable value.

“The best tool is the one that actually does what you tell it, when you tell it. Every time.” The foundation of your business automation should be stability, not hype.

Build reliable systems first. Add AI carefully where it makes sense.

Book a free 15-min call to see how practical automation applies to your business →

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“Imagine an assistant that can message a client, navigate you to the airport, and set reminders automatically—all from a single command. For a busy SME owner juggling operations, sales, and clients, that promise is pure gold. Until it fails.”

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“That greater autonomy came with trade-offs, raising questions about when an AI should act independently and when it should ask for clarification.” [TechCrunch]