You Don’t Need to Out-AI Anyone — Just Be Better at Being Human

You’ve probably poked at an AI tool by now. Maybe you asked ChatGPT to rewrite your menu descriptions, or tried Canva’s AI to whip up a quick Raya promo graphic. The result was okay. Not terrible. But not really you either. So you closed the tab feeling vaguely guilty that you’re not “doing AI” right.

Here’s a story that might change how you think about that. Higgsfield, an AI filmmaking platform, released an entire feature film generated with AI — Cully Hill Boys. It looks surprisingly close to a real movie. But the more you look at how it was made, the clearer the truth becomes: the best parts were all human. And that’s the exact lesson Malaysian SME owners need to hear.

TL;DR: A human screenwriter wrote the script. Human directors made every creative call. Human actors licensed their faces and voices. The AI just did the execution. For your business, AI won’t replace your judgment, your taste, or your relationship with your customers — it amplifies them.

What This Means, in Plain Language

Cully Hill Boys is a comedy about three struggling East London rappers who accidentally steal a gangster’s cash. The twist isn’t the plot — it’s the production. No actor shot a single scene on set. Instead, streamer Mikyle “N3on” Rafiq, basketball creator Matt Kiatipis, and UFC fighter Israel Adesanya signed likeness licensing agreements so the AI could generate their performances.

The script came from Tim Planagan, a real screenwriter, whose work landed on the Black List, a platform that helps unproduced scripts get noticed. The film was directed by Adilet Abish and Aitore Zholdaskali, who led a team of nine other directors. Underneath them, a stack of AI models did the heavy lifting: Anthropic’s Claude generated the text prompts, Seedance 2.5 created video and speech, and ByteDance’s Seedream plus Google’s Nano Banana handled image and video editing. The creative team even split their workflow into separate AI instances “because the rules of one job poison the other,” according to Higgsfield’s site.

Here’s the tell, though. The action scenes were driven by prompts demanding “GUY RITCHIE COVERAGE” and “DYNAMIC clip-style (Edgar Wright snap.)”. The AI was trained on those directors’ films, then steered by humans who knew exactly what that style should feel like. As The Verge’s review put it: “the best parts of these films are undeniably taken from actual human artists.”

“The best parts of these films are undeniably taken from actual human artists.” — The Verge, reviewing Higgsfield’s Cully Hill Boys

The Human Layer, Layer by Layer

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