Your LinkedIn feed is filling up with junk. Here’s what to do about it.
Scroll through your LinkedIn feed right now. How many posts feel like they were written by a robot rather than a real person? That generic “5 lessons I learned in 2025” post. The one that starts with “In my 20 years of experience…” but offers zero actual insight. The motivational quote with a stock photo of a sunrise.
If you’re a Malaysian business owner, you’ve probably noticed this too. Your feed is slowly turning into a graveyard of bland, AI-generated content. And here’s the uncomfortable question: is some of it from your company page? Or worse, are you contributing to the problem without realizing it?
The good news? LinkedIn just announced a new tool to fight back. The bad news? If you’re using AI carelessly in your content strategy, you might be on the wrong side of this shift.
TL;DR: LinkedIn has added a “Seems like AI slop” button to let users flag low-quality AI content. They’re also pulling their own AI writing feature, blocking millions of automated posts, and privately warning users when their content looks inauthentic. For Malaysian SMEs, this means the era of “posting anything to stay visible” is over. Authenticity is now a competitive advantage.
What This Means
“AI slop” is the term for low-quality, mass-produced content generated by artificial intelligence. It’s the LinkedIn equivalent of spam email. And it’s become a massive problem across the internet. According to a report by TechCrunch, there is now more bot traffic on the web than human-generated requests — a milestone that was reached faster than previously predicted.
LinkedIn’s chief product officer, Hari Srinivasan, acknowledged the issue directly in a post about the new feature: “People come to LinkedIn to connect with real people and share their real perspectives, ideas, and expertise.”
So what’s actually changing? LinkedIn is doing four things:
- Adding a “Seems like AI slop” button so users can flag suspicious posts
- Blocking “hundreds of thousands” of automated comment attempts daily
- Introducing classifiers that reduce how much slop appears in your suggested content
- Privately flagging users when their content appears inauthentic due to heavy AI use
Notably, LinkedIn is also removing its own “enhance your post” AI feature and replacing it with a simple proofreader. Even LinkedIn knows that rewriting your voice with AI is a bad look.
How This Applies to Malaysian SMEs
Malaysian SMEs are in a tricky spot. You know you need to be on LinkedIn — it’s where B2B decisions happen, where potential partners check your credibility, and where your competitors are building their brands. But you’re also busy running a business. You don’t have time to craft perfect posts every day. So you’ve probably experimented with AI tools to help you write content.
Here’s the problem: so has everyone else. And the result is that LinkedIn is now filled with content that all looks and sounds the same. The AI-generated posts from Malaysian businesses often share a distinct pattern: they start with a dramatic hook, list five generic points, and end with a call to action like “Comment your thoughts below” or “Share this with someone who needs to hear it.” This content doesn’t build trust. It erodes it. When your customers see this kind of post from you, they instinctively know it wasn’t written by a human — and they start questioning whether you’ll bring that same lack of care to their actual projects.
But here’s the opportunity: the flood of AI slop is making authentic content more visible and valuable. As LinkedIn’s algorithms get better at detecting and demoting AI-generated content, the posts that cut through will be the ones that sound like a real person. For a Malaysian SME owner, this is your chance to stand out simply by being yourself. Share your actual experience running a business in Malaysia. Talk about the specific challenges of dealing with local suppliers, the reality of hiring in Penang or Johor, or the lessons you learned from a recent project that went sideways. This kind of content cannot be generated by AI — and it’s exactly what your customers want to read.
The comparison with other platforms shows how serious this shift is. According to the same TechCrunch report, newsletter platform Substack has added a tool to help users identify AI-written content through a partnership with Pangram, and Digg had to shut down its Reddit competitor in March because it couldn’t handle the number of bots flooding its site. This isn’t a niche concern — it’s reshaping entire platforms.
What This Means for Your Content Strategy
Table: Platform responses to AI-generated content
| Platform | Action taken | Source |
| Added “Seems like AI slop” reporting button, blocks hundreds of thousands of automated comments daily | TechCrunch | |
| Substack | Added AI-content identification tool via Pangram partnership | TechCrunch |
| Digg (Reddit competitor) | Shut down entirely in March due to bot flooding | TechCrunch |
| Cloudflare (internet infrastructure) | Reports bot traffic now exceeds human-generated requests | TechCrunch |
Practical Takeaways for Your Business
Here’s what you should do starting today to protect your brand on LinkedIn:
- Stop copying AI-generated posts into your feed. If you can’t add your own perspective, experience, or local context, don’t post it. A blank page is better than a generic “inspiring” post that makes you look like a bot.
- Write in your own voice. You don’t need perfect grammar. You need authenticity. Write the way you speak. Use Malaysian English. Share specifics — real numbers, real names, real locations.
- Use AI for behind-the-scenes work, not for your public voice. AI is great for brainstorming topic ideas, creating outlines, or proofreading your draft. It’s terrible at sounding like you. LinkedIn is literally building features to detect when you’ve used AI to write your posts — it will privately flag you if people think your content is inauthentic.
- Engage genuinely with others. Instead of generating comments to increase your reach, spend 10 minutes a day leaving thoughtful, real comments on posts from your network. This builds relationships that no AI content strategy can match.
- If you’re using a content agency or social media manager, audit your current posts. Are they publishing generic AI content on your behalf? Ask them to show you how they balance AI assistance with authentic, human-written content.
“AI slop is a top priority for all of us. We really care about this.” — Hari Srinivasan, LinkedIn Chief Product Officer
The Bigger Picture
This shift goes far beyond LinkedIn. The entire internet is going through a reckoning with AI content. As Pangram announced $9 million in new funding to combat AI content flooding, and platforms race to build detection tools, one thing is becoming clear: authenticity is becoming the most valuable currency online.
For Malaysian SMEs, this is actually a positive development. You can’t out-compete large corporations on production volume or marketing budget. But you can out-compete them on genuine human connection. Your customers want to buy from people they trust. When AI content is everywhere, the businesses that sound like real humans will win.
The long-term trend is clear: as AI makes content creation easier, content will become commoditized. The value will shift from who can produce the most content to who has the most authentic voice. Start building that voice now.
Take a look at your LinkedIn page today. If your last five posts could have been written by anyone, anywhere, it’s time to change your approach. Your customers are watching — and they’re one click away from reporting you as “AI slop.”
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