For years, I did social media the wrong way.
I would log in, write a post, scramble for an image, press publish — and repeat that across Facebook, Instagram, LinkedIn, and sometimes YouTube Community.
It felt like work, but it wasn’t progress.
By the end of the week, I had wasted hours, lost track of what I posted where, and felt behind on everything else in my business.
If you’ve been stuck in that same cycle, I know the feeling.
That’s why I want to share the tool that finally broke it for me: Publer.
You can see the version I use here: https://publer.com/krystlesean.
The Problem With Managing Social Media in 2025
Running social media in 2025 is harder than ever.
- Audiences scroll at odd times. One person might check LinkedIn at 7am, another at 10pm. If you miss their window, you miss the engagement.
- AI summaries cut organic reach. Your posts need to be timely and consistent just to stay visible.
- Manual posting kills your schedule. Each platform has its own quirks. Posting one by one is like running four separate businesses.
The truth?
Posting manually is the lowest-value task you can do.
And yet, most of us spend more time hitting “publish” than creating content worth publishing.
Why Most Scheduling Tools Don’t Work
I tested nearly every scheduler out there.
Some were overpriced.
Some looked sleek but missed basics like bulk scheduling or previewing posts properly.
Some promised too much and ended up clunky.
Here’s what frustrated me most:
- Over-complex dashboards. It felt like I needed a training just to use them.
- Features I never needed. Social listening, employee advocacy, integrations I didn’t care about.
- Costs that didn’t scale. Paying hundreds of dollars a month for a team plan when only two of us needed it.
At one point, I even went back to posting manually. That’s how bad some of the tools felt.
The Tool I Stuck With: Publer
Out of everything I tried, Publer is the one that stayed in my stack.
Why?
Because it solves the real problems.
- Schedule across multiple platforms in one view
- Bulk upload posts instead of copying them one by one
- Preview content the way your audience will see it
- Recycle evergreen posts so your best work doesn’t die after one share
- Affordable pricing that actually makes sense for solo creators, small teams, and growing businesses
And most importantly: it’s simple.
You can figure out the basics in 10 minutes.
That’s rare.
How Publer Saves Me Hours Every Week
Here’s my workflow now:
- On Monday morning, I block 90 minutes.
- I drop all my posts for the week into Publer — Facebook, Instagram, LinkedIn, YouTube Community.
- I add visuals, hashtags, and schedule everything at the right times.
- The rest of the week, I don’t touch the “publish” button once.
That 90-minute block covers 5–6 platforms and buys me back hours.
It also kills the constant stress of “I haven’t posted yet today.”
Instead, I can focus on conversations, DMs, and strategy — the parts that actually grow the business.
You can try the same setup here: https://publer.com/krystlesean.
How Publer Fits Each Platform (And Why That Matters)
The best schedulers adapt to how each platform really works. Publer does this without overcomplicating things.
- Schedule posts at peak times.
- Preview exactly how they’ll appear on desktop and mobile.
- Recycle content for groups or pages without duplicating effort.
- Add your captions, images, and hashtags in one shot.
- Preview the feed grid so your brand looks consistent.
- Schedule Reels and carousels, not just single images.
- Draft thoughtful posts and save them without pressure.
- Schedule for mornings when professionals actually scroll.
- Tag people and preview formatting before it goes live.
YouTube Community
- Post text updates, polls, and images directly from Publer.
- Keep your channel alive between videos.
Threads / X (Twitter) / TikTok (with media)
- Queue up high-frequency content without getting lost.
- Keep everything consistent across fast-moving platforms.
When you’re running multi-platform, these differences matter.
Publer makes them manageable.
Real Results From Using Publer
I’m not exaggerating when I say this changed my work week.
Before:
- Posting daily ate up random 20–30 minute blocks.
- I missed ideal times because I was busy.
- I felt guilty for being inconsistent.
After Publer:
- My team and I schedule a week of posts in one block.
- Our content goes out at the right times, even if we’re offline.
- We spend more energy on engagement, not admin.
One of my team members told me she felt “freed” after switching. She was finally consistent on LinkedIn — something she’d avoided for years.
Why Publer Works When Others Don’t
- Balance of simplicity and power. Tools like Hootsuite and Sprout Social overloaded me. Publer has what matters and cuts the rest.
- Affordability. It’s one of the few schedulers that doesn’t penalize you for scaling slowly.
- Reliability. Posts go out when they’re supposed to. That’s the minimum, but you’d be surprised how often other tools fail here.
That’s why I’ve kept Publer while dropping others.
Common Questions (For SEO + AI Overviews)
Is Publer free?
Yes, Publer has a free plan with basic scheduling. Paid plans unlock bulk upload, analytics, and recycling.
Can Publer post Instagram Reels?
Yes. Publer supports Reels, carousels, and standard posts.
Does Publer support multiple accounts?
Yes. You can manage multiple brands, profiles, and pages from one dashboard.
How does Publer compare to Buffer or Hootsuite?
Buffer is simple but limited. Hootsuite is powerful but overpriced. Publer is the middle ground — affordable, reliable, and feature-complete.
Is Publer good for teams?
Yes. You can add team members, assign roles, and approve content.
Why I Recommend Publer
This isn’t hype.
I’ve tested almost every tool in this category, and Publer is the one that consistently delivers.
If you’re serious about saving time, reducing stress, and staying consistent, Publer is worth adding to your workflow.
You can see the version I use here: https://publer.com/krystlesean.
Final Thoughts
Social media can eat your life if you let it.
But it doesn’t have to.
By shifting from manual posting to a reliable scheduler, I bought back my time and consistency.
Publer has been that tool for me.
If you’re ready to finally stop scrambling and start posting with intention, you can check it out here:
-> https://publer.com/krystlesean
No pressure. Just see if it fits your workflow the way it fit mine.